About us
Entrepreneurs & Pioneers in our own right
Dr Sherly Parackal
Dr. Sherly Parackal comes from a family business background. She is an accomplished author and researcher, with an extensive list of publications in prestigious international academic journals. Her research expertise spans both qualitative and quantitative methods. Additionally, Dr. Parackal specializes in co-designing solutions that drive social and community impact, with practical applications for developing innovative business strategies.
Raquel Parackal
Raquel Parackal is a graduate of Otago University in Biomedical and Health Sciences. She is an aspiring entrepreneur with a focus on social and business ventures in health and well-being. Raquel is a strong advocate for holistic healthcare and has a research background in Physiology. Her area of expertise includes identifying drug targets for cardiovascular disease to improve the quality of life. Raquel is proficient in digital art, social engagement, and storytelling. She blends her knowledge and skills to develop brands and initiate social entrepreneurship ventures.
Dr Mathew Parackal
Dr. Mathew Parackal is an educator and passionate marketer who specializes in analytics, big data, and digital transformation. His areas of expertise include analytics, branding, digital communication, and digital marketing. Dr. Parackal excels in system design, seamlessly integrating it in the development of business strategies, digital systems and online businesses. He serves as a strategic advisor, guiding businesses in developing their digital assets and driving digital growth. Dr. Parackal takes on an advisory role in Parackal and Parackal.
Mehran Kamali
Mehran Kamali is an experienced marketing consultant and analyst with a PhD in Marketing from the University of Otago, New Zealand. He brings over six years of hands-on experience as a sales and marketing manager, where he led successful campaigns, drove business growth, and earned recognition as a top regional performer. With a strong background in industrial engineering and more than a decade in business consulting, he specialises in applying data-driven insights to enhance marketing strategies, operational performance, and customer experience. Mehran is passionate about helping businesses adapt, innovate, and grow in dynamic environments.
Our Services
What we offer
Analytics
If you’ve been running your business for some time, you likely possess a wealth of data containing valuable market insights. Our methodology helps structure this data to deliver analytics. By analysing your historical data, we can identify which strategies are performing well and which are not. This enables you to assess the return on investment (ROI) of your marketing efforts and allocate resources with confidence. Drawing on these insights, we’ll develop targeted strategies to elevate your business to the next level.
Branding
A brand is a powerful, intangible asset that commands premium pricing for the products or services it represents. It provides resilience during uncertain times, making investment in its development during favourable conditions essential. To unlock the full potential of branding, its value must be accurately measured — and that’s where we come in. Partner with us, and we will work as your brand manager, developing and monitoring your brand equity. We will implement tailored brand performance metrics, leveraging existing expenditures wherever possible, with minimal additional costs.
Digital Transformation
Businesses that invest in digital technology expect growth, but many are finding that the return on investment is not justifiable. One reason for this is the tendency to drive digital transformation through technology adoption rather than strategy development. Digital transformation begins with an understanding of the information required to make business decisions. By partnering with us, we can develop a digital system that is tailored to your business's unique needs. Our approach to digital transformation will not only improve the efficiency and productivity of your operations but also utilise analytics to make business decisions. We can help you expand your product portfolio through new product development and identify niche markets to enter, which will drive your business growth.
Our Service Plans
Collaborate with us via one of these plans
Web Master
This plan gives you a Web Master to maintain your website. The plan includes the following services:
- Web site designing
- Website hosting
- Domanin Address
- SSL Certification
- Renewal of Domain
- Renewal of Server
- Create emails as required
- Unlimited updates
$300 per month*
* new work will be separately costed
Analyst
This plan gives you a Analyst. The plan includes the following services:
- Deliver agreed anayltics every month
- Attend one monthly meeting
- Problem solving
- Develop procedures and methods for monitoring performance
- Prepare reports based on the analsyis
- Review performance
- Act as a Thought partner for managers
$1000 per month*
* new work will be separately costed
Marketing Advisor
This plan gives a Marketing Advisor for your business. The plan includes the following services:
- Provide strategic direction
- Contribute in developming marketing strategies
- Provide guidance to implement and monitor strategies
- Develop KPIs for monitoring performance
- Prepare marketing budget
- Prepare reports for the management
- Mentor owners and managers to develop their marketing acumen
- Attend meetings as required
$2000 per month *
* projects will be separately costed